The FC Porto fan token (PORTO) is a BEP-20 utility token on BNB Smart Chain (BSC). It provides fans of the Portuguese football giants with exclusive opportunities to support their favorite team. Plus, fans gain voting rights to have a say in the decision-making process of their club.

In this article, we’re going to explore the FC Porto fan token (PORTO). We’ll break down the concept of fan tokens and discuss how they benefit sports teams and their fans. Also, we’ll discuss the PORTO token launch and some of the key use cases for the token. In addition, we’ll look at the broader benefits of blockchain in the sports and entertainment industry.

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What are Fan Tokens?

Fan tokens are a type of utility token that helps to connect brands, sports teams, and fans to create unique experiences and monetize blockchain-based tools and services. Leading crypto exchange Binance is partnering with some of the biggest names in football (soccer) to assist in building fan engagement opportunities and exclusive privileges. Furthermore, teams that sign up for a Binance fan token partnership receive perks for fan referrals. Plus, fan tokens enable clubs to gauge the strength of their following.

Soccer ball in the middle of a soccer arena

The first major platform to develop fan tokens was Chiliz. The Chiliz platform is home to some of the most prominent names in sports entertainment, including the UFC, FC Barcelona, Manchester United F.C., and Juventus Football Club. However, the FC Porto fan token is one of the first in the newly emerging Binance fan token range.

For Fans

Fans benefit from fan tokens by being able to vote on various decisions that can shape a club's future. Also, fan token holders enjoy exclusive, limited-edition experiences and rare NFTs that show their dedication to a club. Plus, fans can use fan tokens to purchase kits and merchandise from online stores. In addition, they can stake them to receive additional rewards and privileges.

For Teams

For football teams, fan tokens open up new possibilities for marketing, merchandise, and fan engagement opportunities. Also, fan tokens enable teams to establish exactly who the die-hard fans are within their supporter groups. In addition, fan tokens provide economic incentives for players and fans via engagement experiences and new ways to monetize fan engagement. 

How Do Fan Tokens Work?

Fan tokens are fungible cryptocurrencies. These derive their value from the value that fans place on the benefits they receive from holding them and the ability to participate and engage with a club. Unlike other fungible crypto assets such as Bitcoin or Ethereum, fan tokens do not have complex economic principles. As such, they may be of less value to an investor who does not support the specific club that a fan token represents or wishes to benefit from the privileges it holds.

However, fan tokens are a medium of exchange that can give fans access to exclusive merchandise and experiences. Also, fan token holders can vote on club decisions and have privileged interactions with their favorite teams. Moreover, fan tokens create exciting new opportunities for both fans and clubs to help reward the most loyal supporters.

FC Porto

Established in 1893, Futebol Clube do Porto, MHIH, OM, commonly known as FC Porto, is a top-flight Portuguese football (soccer) club. By winning 68 domestic titles, FC Porto has more international titles than any other Portuguese club. In addition, it's the only club outside of “the big four” leagues (Bundesliga in Germany, Premier League in England, Serie A in Italy, and LaLiga in Spain) to win the Champions League since before the turn of the century.

FC Porto logo

Furthermore, FC Porto is the most decorated team in Primeira Liga, the top flight of Portuguese football. Accordingly, FC Porto has one of the strongest followings in European football. This is not least due to the consistent performances shown against some of the greatest teams in soccer's history.

What is the FC Porto Fan Token (PORTO)?

Launched on November 6th, 2021, via Binance Launchpad, the FC Porto fan token (PORTO) is a BEP-20 Binance fan and utility token on the BSC network. The purpose of the token is to reward fans of FC Porto and give them exposure to exclusive discounts. Furthermore, PORTO token holders can collect rare NFTs. Plus, PORTO token holders can claim badges that represent their engagement with the club and the fan token platform incentives. Also, PORTO can be staked on the Binance fan token platform to earn bonus PORTO token rewards.

PORTO token holders get special privileges and can vote on club-related decisions such as the team's warm-up song, club anthems, and the welcome message on display at upcoming matches. Also, PORTO token holders can purchase exclusive NFT mystery boxes. Some of these NFTs grant holders exclusive meetup experiences with their favorite players and signed merchandise. 

Moreover, the FC Porto fan token will provide financial support for the club and help the club to expand its fanbase. In addition, the PORTO token can be used at the official store to purchase official FC Porto merchandise and matchday tickets.

FC Porto Fan Token (PORTO) - Token Launch

During the token launch on Binance Launchpad, around four million PORTO tokens were allocated at a price of $1 per token. The initial sale would see more than 19% of the total supply of PORTO tokens enter circulation, totaling 7,800,000 PORTO tokens. In addition, 20% of tokens are reserved for loyalty subscriptions to provide fans with exclusive deals. 

FC Porto Fan Token launch on Binance Launchpad

A further 15% goes to the team, with an additional 20% allocation for developers. The remaining 35% allocation is set aside for users. At the time of writing, the FC Porto fan token is trading at around $3.02. Also, it has a total supply of 40,000,000.

Binance Fan Token Launchpad

Binance Launchpad is a token launch platform that supports the crypto ecosystem by providing a springboard for new projects. Early investors can often gain favorable token prices. Plus, projects get help with things like marketing and tokenomics to ensure a sustainably successful launch. Furthermore, the Binance fan token launchpad provides an all-in-one solution for football clubs to safely release and market fan tokens on one of the most popular crypto exchanges.​​

PORTO NFTs

The most dedicated FC Porto fans can use their PORTO fan tokens to purchase Porto NFT mystery boxes. Each mystery box contains neutral, rare, or super rare non-fungible assets that are part of a unique collection. These NFTs can be staked via the Binance NFT "PowerStation" in return for additional rewards. 

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The NFT PowerStation is a novel gamification feature of the Binance fan token interface. It enables fans to stake PORTO NFTs and “power up their fandom” to earn bonus rewards. Charging up NFTs for a longer duration allows holders to earn a greater number of rewards. Plus, all PORTO NFTs are tradeable via the Binance NFT marketplace.

FC Porto Player of the Month

The Binance fan token platform enables fans to vote for their player of the month each month. The player with the most votes receives a $10,000 PORTO fan token reward. Also, five community voters who share their vote on Twitter are entered into a competition to win $500 in PORTO tokens!

How Can Blockchain Benefit Sports?

Although fan tokens are helping to expose football fans to crypto and blockchain, the sports industry as a whole benefit from blockchain in several ways. Below, we will take a look at some of the ways that blockchain could optimize the sports and entertainment industry.

Player Salaries

Several high-profile athletes now receive a portion of their wages in Bitcoin. This enables players to maintain a store of wealth outside of the traditional financial system without paying excessive recurring fees.

Binance's launch of the PORTO, or FC Porto, fan token

Ticketing and Fraud

The use of NFTs could help to prevent counterfeiting and ticket fraud. A unique and tokenized on-chain representation of each ticket could reduce losses resulting from ticket fraud and illegal duplication.

Medical Records

As blockchain is a form of distributed ledger technology (DLT), it can be used for storing data immutably. Accordingly, sensitive medical data could benefit from blockchain to prevent information from falling into the wrong hands and having an effect on a team or player during a transfer.

Advertising

One of the most obvious benefits of blockchain in sports is advertising revenue. Advertising brings in a tremendous amount of money for sports teams and venues. As such, an increasing number of sporting events feature crypto advertisements at pitchside. Furthermore, these sporting events are often televised, bringing even more exposure to the crypto industry.

Contracts

The use of smart contracts in sports could optimize the hiring and firing process by automating transfers and financial agreements. Not only would this remove costs and trust by eliminating intermediaries, but it would also allow for greater levels of transparency and data accuracy.

Binance enabling the launch of FC Porto fan token

Sports Betting

Blockchain also improves transparency in sports betting by removing intermediaries. Using smart contracts, two parties can bet on the outcome of an event and be guaranteed a payout if their bet comes through. Moreover, blockchain-based sports betting apps remove the need to trust a centralized betting site that could come under attack and lose your funds.

Decentralized Crowdfunding

Cryptocurrencies provide a wealth of new revenue streams via decentralized crowdfunding. This could be particularly useful for smaller teams that need urgent support from their fans to stay afloat. Such crowdfunding could enable clubs to build new facilities and fund initiatives in return for a portion of returns or part equity. 

Fantasy Sports

Sports fans can monetize fantasy sports teams using crypto assets. In particular, non-fungible tokens (NFTs) could prove to be an efficient way to track player performances and enable verifiable fantasy sports competitions to exist on-chain.

What is the FC Porto Fan Token (PORTO)? - Summary

Sports and cryptocurrency have forged a significant relationship in recent months. From big-name endorsements and sponsorships to pitchside advertisements and fan tokens, the sports and entertainment industry is quickly becoming a crypto-friendly sector. 

The FC Porto fan token (PORTO) enables followers of the top Portuguese football team to support their club like never before. Not only does it provide exclusive perks, discounts, and rare NFTs, but it also provides a novel revenue stream for the club. Also, PORTO token holders get to vote on club decisions to have a say in how the club evolves.

Fan tokens are aiding the mass adoption of cryptocurrencies by putting them in front of some of the biggest audiences in the world. With big-name partnerships and sponsorships in almost every major competition, crypto and sports are becoming major drivers for mainstream blockchain awareness.

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