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WABI seeks to facilitate a fair transfer of value between brands and consumers across the fast-moving consumer goods (FMCG) industry. This enables brands to save money on marketing while rewarding consumers for participation. The WABI ecosystem connects brands with consumers to create a win-win scenario that is changing spending habits and consumer behavior. With WABI and the Taeltech platform, not only does user participation provide useful insights for brands, but it also rewards consumers with WABI tokens. This mutually-beneficial cycle is at the core of the WABI ecosystem and is proving to be a successful solution for incentivizing consumers to participate. Furthermore, users can earn WABI token rewards simply by scanning barcodes, filling out surveys, scanning labels, and referring new customers.